Farm Insurance :: Articles

Top 5 Reasons to Buy Insurance Through a Broker

Why should you buy insurance through a broker?

Top 5 Reasons to Buy Insurance Through a Broker

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In today's litigious and uncertain world, insurance has become a very important component of every financial plan. But, when it comes to buying insurance, consumers often get confused obout where they should start and how to decide on the best policy solution to their specific needs and circumstances.

Navigating the insurance market, whether for business or personal protection, is always a complex exercise, even for the enlightened consumer.

A reputable insurance broker can reduce the time, effort, cost ... and much of the anxiety surrounding this process.

Apart from making the whole experience much simpler, a broker (by definition) will negotiate on your behalf to find you the most appropriate policy/ies from the most trusted insurance companies ... often at a price considerably lower than rates offered direct.

This article aims to help explain some more of the upsides of talking to a licensed insurance broker before buying any form of personal or business insurance.

Time and effort:

A good insurance broker has access to both local and international insurers and will have a thorough knowledge of the products provided by those insurers.

Armed with the knowledge of the policies available, the broker has access to sophisticated analysis tools in order to track down the policy that best suits your exact requirement.

This negates the need for you to spend hours on the phone or searching online trying to find and compare quotes - without a full understanding of whether you are even comparing apples with apples.

An independent, licensed insurance broker can effectively do all the research and price-shopping for you, slashing the amount of time and effort that this task would normally take.

Professional advice:

If you approach an insurance company direct, the chances of getting the best value-for money insurance policy for your requirements is greatly reduced. The company may have different policy options, but they are unlikely to tell you about the benefits of another company's product over their own.

Also, all insurance policies from one company may not be good for your particular circumstances. A reputable broker, on the other hand, will give you inputs on what is good and what is not. It's his or her role to understand  the differences in policies from various companies and how those differences may impact on you- particularly in the event of a claim.  Your broker will tailor an insurance solution to your specific needs.

Wholesale rates:

People often go direct to insurance companies on the mistaken belief that it is cheaper because brokers often charge a policy fee for their service.

But broker fees are usually very small and, if you go direct, you only have access to the insurers' standard, retail rates.

Brokers purchase a large number of policies on behalf of many, many clients from the insurance companies, and thus they usually get sizeable rate discounts which, by law, are passed on to you, the client.

Insurers offer significant concessions to brokers because they introduce large volumes of business if the insurer looks after their clients.

It is also cheaper for the insurance company to administer policies purchased through a broker because brokers are usually digitally connected to most insurance companies - meaning less admin costs for the insurer which equates to more savings to pass on to you.

These special rates will not be available to the general public. Hence, buying insurance through a licensed broker is always more cost effective.

Faster, better service:

Have you ever been left on hold for what seemed like an eternity - waiting to talk to someone about your insurance claim or a change to your policy ... only to find that the person can't help you directly?

Most insurance companies outsource their customer service to third-party call centres where the staff does not have enough knowledge to respond to your request directly.

Documentation requests, claims and other queries will be resolved more slowly as a result, which equates to inferior customer service.

On the other hand, your broker will be far more efficient and personable in these situations. More often than not, your insurance broker will have a stock of generic claim forms and will make (and follow-up) your enquires with the insurer, offering advice and making timely suggestions in the process .

Brokers will maintain this level of service throughout your client/broker relationship in order to maintain their customer base and grow their business.

Peace of mind:

Insurance brokers are responsible for managing your policy so that you never have to worry about a thing.

When it comes time to file a claim, they won’t hesitate to fight from your side.

Instead of just offering a best deal, these professionals constantly cross check the policies and educate their customers about the options available before helping them make a decision and giving peace of mind to the customer.

Now that you are clear about the benefits provided by a reputed brokerage firm, start looking for a good one that can offer the most professional insurance service you can buy.

Remember to look for the firm that has good experience and proven track record of serving customers.

Published: Sunday, 1st Aug 2021
Author: Paige Estritori


Insurance News

Preparing for Summer Storms: Elders Insurance's Advice to Farmers
Preparing for Summer Storms: Elders Insurance's Advice to Farmers
01 Jan 2026: Paige Estritori
As the Australian summer approaches, Elders Insurance has issued a cautionary advisory to farmers, emphasising the heightened risk of storm-related damages during this season. Recent data indicates a significant increase in insurance claims due to summer storms, underscoring the need for proactive measures to safeguard agricultural assets. - read more
New Partnership Offers Insurance Savings for Sustainable Farmers
New Partnership Offers Insurance Savings for Sustainable Farmers
01 Jan 2026: Paige Estritori
In a significant move towards promoting sustainable agriculture, WFI Insurance has partnered with AgCarE to offer premium reductions to farmers who achieve AgCarE certification. This collaboration aims to enhance financial, environmental, and social outcomes for Australian farmers and rural communities. - read more
IAG Highlights Climate Change's Impact on Rising Insurance Costs
IAG Highlights Climate Change's Impact on Rising Insurance Costs
01 Jan 2026: Paige Estritori
Insurance Australia Group (IAG) has issued a warning to Australians, indicating that home insurance premiums are expected to rise due to the increasing frequency and severity of extreme weather events, a trend attributed to climate change. This development underscores the pressing need for both mitigation and adaptation strategies to address the evolving risks. - read more
WFI Insurance and Farmsafe Australia Join Forces to Boost Farm Safety Standards
WFI Insurance and Farmsafe Australia Join Forces to Boost Farm Safety Standards
24 Dec 2025: Paige Estritori
In a significant move to enhance safety within the Australian agricultural sector, WFI Insurance has partnered with Farmsafe Australia. This collaboration is designed to raise awareness about farming hazards and advocate for the adoption of safer work practices among farmers. - read more
Argis Underwriting Partners with Pacific International to Expand Farm Insurance Offerings
Argis Underwriting Partners with Pacific International to Expand Farm Insurance Offerings
24 Dec 2025: Paige Estritori
Argis Underwriting has announced a new partnership with Newcastle-based Pacific International Insurance, enabling the company to resume offering farm insurance coverage across Australia. This development comes after Argis ceased providing new business and renewal terms on its Farm Extra Insurance in April, following the conclusion of a five-year arrangement with HDI Global Specialty. - read more
WFI Insurance Reports Significant Decline in Farm Liability Claims
WFI Insurance Reports Significant Decline in Farm Liability Claims
24 Dec 2025: Paige Estritori
WFI Insurance has reported a notable decrease in farm liability claims across most categories, signaling a positive trend in safety practices within the Australian agricultural sector. The insurer observed a 75% reduction in falls from height over the past year, alongside a 30% decline in impact injuries, marking the lowest level in four years. - read more

Farm Insurance Articles

Is Your Farm Under-Insured? Tips for Assessing Bushfire Insurance Adequacy
Is Your Farm Under-Insured? Tips for Assessing Bushfire Insurance Adequacy
The threat of bushfires looms large over the vast expanses of rural Australia, shaping the reality of farming in this sunbaked landscape. The risk, always present, escalates as the climate warms and dry conditions persist. It's not a matter of if, but when the land will be tested by fire's wrath. In this environment, the armor of insurance isn't just recommended; it's critical for survival. - read more
The Impact of Weather on Farm Insurance Rates: What You Should Know
The Impact of Weather on Farm Insurance Rates: What You Should Know
Farming in Australia is a dynamic venture that requires careful planning and management. One of the crucial aspects every Australian farmer should consider is farm insurance. It provides a safety net against potential financial losses arising from various risks. These include natural disasters, damage to crops, livestock issues, and accidents on the farm property. - read more
The importance of income protection insurance for hobby farmers
The importance of income protection insurance for hobby farmers
As a hobby farmer, you may not rely on your farm for your main source of income. Perhaps you have a full-time job but enjoy farming as a way to supplement your income and pursue a passion. However, just because farming is a hobby does not mean there aren't risks involved. In fact, hobby farmers face many of the same risks as commercial farmers, such as injury, illness, loss of crops or livestock, and damage to property. - read more
Secure Your Farm's Future: Understanding the Importance of On-Farm Risk Assessment
Secure Your Farm's Future: Understanding the Importance of On-Farm Risk Assessment
In the ever-evolving landscape of modern agriculture, the security and stability of a farm hinge on thorough preparation and strategic foresight. A pivotal component in safeguarding a farm's future lies in the critical role of on-farm risk assessment. This process provides a structured approach to identifying potential risks that could affect a farm's operations, financial health, and overall sustainability. - read more
Income Protection for Farmers: Ensuring Stability Through Tough Times
Income Protection for Farmers: Ensuring Stability Through Tough Times
The world of farming is one filled with uncertainties. Weather conditions, market prices, and various other factors can create a highly volatile income stream for those within the agricultural sector. This unpredictability can lead to financial instability that impacts not only the farmers themselves but also their families and the larger rural community. - read more
Preparing for the Worst: Developing a Comprehensive Disaster Response Plan for Your Farm
Preparing for the Worst: Developing a Comprehensive Disaster Response Plan for Your Farm
As a farmer, you know that unexpected events can have a significant impact on your farm and your livelihood. Natural disasters, such as floods, fires, droughts, and storms, can occur at any time and have devastating consequences. That's why it's crucial to have a comprehensive disaster response plan in place to protect your property, assets, and, most importantly, your loved ones and livestock. - read more

Need a Quote?
Start your free farm insurance quote comparison here.
Farm Type:
Postcode:

All quotes are provided free and without obligation by a Specialist from our National Broker referral panel. See our Privacy Statement for more details.


Knowledgebase
Grace Period:
A time period after the premium is due during which an insurance policy remains in force even if the premium has not yet been paid.