Farm Insurance :: News

Share this news item!

Insurers Accused of Exploiting Loyalty

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

Slater and Gordon have initiated a class action against three well-known insurance companies, alleging deceptive practices that inflated premiums for loyal customers.

This follows accusations against Insurance Australia Group (IAG) and Insurance Manufacturers of Australia, claiming they misled millions of customers.

The lawsuit, representing customers of SGIO, RACV, and SGIC, alleges that these insurers promised loyalty and multi-policy discounts but ultimately charged higher base premiums. The deceptive practices purportedly stemmed from a computer algorithm designed to manipulate loyalty metrics.

Slater and Gordon’s Ben Hardwick revealed that this algorithm, which ought to favor longstanding clients, actually penalized them. According to Hardwick, “We’re alleging millions of Australians paid higher premiums yearly on the illusion of discounts, when new customers often enjoyed lower rates.”

This pricing tactic leveraged a customer's perceived likelihood to remain with the insurer even as prices rose. Hardwick explained, “Loyal customers, misjudged as having low price sensitivity, faced steeper price hikes compared to others leaning towards switching providers.”

As a result, many long-term policyholders, unaware of the true extent of their premiums, couldn’t make informed decisions regarding their insurance costs. “They would've likely secured cheaper policies had their loyalty not been factored into the pricing algorithm,” Hardwick added.

The broader implication is substantial as household insurance remains one of the significant annual expenses. It is profoundly disappointing for these customers to see their loyalty rewarded with higher charges, ultimately perceived as unlawful profiteering. The legal move aims to gain compensation for adversely affected customers.

Angela Williams, an RACV policyholder for over two decades, echoed the sentiments, saying, “I thought I was securing good deals. Knowing the involvement of a pricing algorithm manipulating my premiums because of my loyalty is shocking.” Similarly, Debra Dawson, a 16-year-long SGIO client, forgone comparative shopping believing her discounts were exclusive benefits. “Had I known, I would’ve considered alternatives,” she remarked.

IAG, responding to these charges, assured that these practices were already under scrutiny due to a previous legal challenge by ASIC. A spokesperson stated, “We uphold we have honored our loyalty commitments and will defend against this class action, striving to continually provide reliable service to our customers.”

This case underscores the delicate balance of customer loyalty and ethical business practices, highlighting how crucial transparency is for consumer protections in the complex field of financial services.

Published:Friday, 31st May 2024
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Insurance News

WFI Insurance and Farmsafe Australia Join Forces to Boost Farm Safety Standards

24 Dec 2025: Paige Estritori

In a significant move to enhance safety within the Australian agricultural sector, WFI Insurance has partnered with Farmsafe Australia. This collaboration is designed to raise awareness about farming hazards and advocate for the adoption of safer work practices among farmers. - read more

Argis Underwriting Partners with Pacific International to Expand Farm Insurance Offerings

24 Dec 2025: Paige Estritori

Argis Underwriting has announced a new partnership with Newcastle-based Pacific International Insurance, enabling the company to resume offering farm insurance coverage across Australia. This development comes after Argis ceased providing new business and renewal terms on its Farm Extra Insurance in April, following the conclusion of a five-year arrangement with HDI Global Specialty. - read more

WFI Insurance Reports Significant Decline in Farm Liability Claims

24 Dec 2025: Paige Estritori

WFI Insurance has reported a notable decrease in farm liability claims across most categories, signaling a positive trend in safety practices within the Australian agricultural sector. The insurer observed a 75% reduction in falls from height over the past year, alongside a 30% decline in impact injuries, marking the lowest level in four years. - read more

WFI Insurance Joins Forces with Farmsafe Australia to Boost Farm Safety Standards

16 Dec 2025: Paige Estritori

In a significant move to enhance safety within the Australian agricultural sector, WFI Insurance has announced a partnership with Farmsafe Australia. This collaboration is designed to raise awareness about farming hazards and advocate for the adoption of safer work practices among farmers. - read more

Argis Underwriting Partners with Pacific International to Expand Farm Insurance Offerings

16 Dec 2025: Paige Estritori

WFI Insurance Reports Significant Decline in Farm Liability Claims

16 Dec 2025: Paige Estritori

Click for more Insurance News

Farm Insurance Articles

Essential Coverage vs. Optional Add-ons: Balancing Protection and Costs

For Australian farmers, having the right insurance coverage isn't just a safety net—it's an integral part of sustaining their livelihood. Natural disasters, unpredictable climate conditions, and the inherent risks of agricultural production underline the critical importance of robust insurance for the agricultural community. As farmers navigate the complexities of insurance, understanding the basics becomes the first step toward securing their assets and ensuring the continuity of their operations. - read more

The Farmer's Handbook to Quick and Effective Insurance Claims

Insurance is a vital part of safeguarding any farming operation. As a farmer, protecting your property, equipment, and livelihood from unexpected events like natural disasters, theft, or accidents is crucial. Adequate insurance coverage ensures that you can recover quickly from setbacks without enduring overwhelming financial strain. - read more

Secure Your Farm's Future: Understanding the Importance of On-Farm Risk Assessment

In the ever-evolving landscape of modern agriculture, the security and stability of a farm hinge on thorough preparation and strategic foresight. A pivotal component in safeguarding a farm's future lies in the critical role of on-farm risk assessment. This process provides a structured approach to identifying potential risks that could affect a farm's operations, financial health, and overall sustainability. - read more

What You Need to Know About Crop Insurance for Your Farm

Farming is a risky business. As a farmer, you are at the mercy of the weather, pests, and other challenges that can threaten your crops and your livelihood. That’s where crop insurance comes in. Crop insurance can provide financial protection in case your crops are damaged or destroyed, allowing you to recover from losses and move forward with your farm business. - read more

When the Rain Doesn't Come: Financial Planning Tips for Persistent Drought

For farmers across rural Australia, the unyielding dry spells brought on by persistent drought conditions are not just an environmental concern but a significant financial challenge. Effective financial planning becomes a cornerstone strategy for ensuring the resilience and longevity of these crucial agricultural businesses. The prickling heat and parched earth serve as stark reminders of nature's capacity to impact livelihoods, especially when the rain doesn't grace the farmlands for extended periods. - read more

5 Key Types of Farm Insurance Policies for Australian Farmers

As an Australian farmer, understanding the necessity of farm insurance is crucial to protecting your livelihood. The agricultural sector is inherently fraught with risks, ranging from natural disasters to the unpredictable market. Farm insurance serves as a vital safety net, safeguarding your farm's infrastructure, crops, livestock, and more. - read more

Need a Quote?

Start your free farm insurance quote comparison here.

Knowledgebase

Insurance Deductible:
That part of an insurance claim that must be paid by an insured person before the the balance is paid by the insurer.

This website is owned and operated by Clark Family Pty Ltd (as Trustee for the Clark Family Trust) 43 Larch Street Tallebudgera QLD 4228, A.C.N. 010281008.

This website is owned and operated by Clark Family Pty Ltd (ACN 010 281 008) as Trustee for the Clark Family Trust (ABN 35 957 893 714), 43 Larch Street Tallebudgera QLD 4228. Clark Family Pty Ltd is an Authorised Representative (AR 1298860) of Unique Group Broker Services Pty Ltd (AFSL 509434) for financial product referrals and an Authorised Credit Representative (ACR 401491) of Saccasan Pty Ltd (ACL 386297). Check our licensing details on the ASIC registers: Clark Family Pty Ltd ACR, Clark Family Pty Ltd AR, Saccasan Pty Ltd, Unique Group Broker Services.

IMPORTANT: We do not provide financial product advice or credit assistance. We act solely as an introducer and refer enquiries to licensed third-party intermediaries, insurers, and lenders - with whom you can then deal directly. We may receive a fee or commission from these third parties in consideration for the referral. Before any action is taken to obtain a product or service referred to by this website, advice should be obtained (from either the third party to whom we refer you or from another qualified intermediary) as to the appropriateness of obtaining those products having regard to your objectives, financial situation and needs. Whilst we have our own process for validating the legitimacy of our referral partners, you should always verify the credentials of your financial adviser before proceeding with recommendations that they may present. Visit the ASIC website for further information.