WFI Insurance and Farmsafe Australia Join Forces to Boost Farm Safety Standards

Farmsafe Australia is dedicated to improving the wellbeing and productivity of Australian agriculture by generating awareness and resources to help farmers implement proactive safety measures. The partnership will see WFI Insurance take on the role of ambassador for Farmsafe Australia and sponsor the annual 'Safer Farms Report,' with the next report scheduled for release during National Farm Safety Week from July 14 to July 20.

Andrew Beer, Executive General Manager at WFI, expressed enthusiasm about the partnership, stating, "WFI Insurance is delighted to be partnering with Farmsafe Australia. In line with our purpose 'to make your world a safer place,' we have a shared ambition to protect the safety and wellbeing of farmers and their farms." He emphasized the importance of education and raising risk awareness in preventing accidents and saving lives.

Felicity Richards, Chairperson of Farmsafe Australia, highlighted the shared goals of both organizations in their concerted effort to decrease the incidence of accidents, injuries, and fatalities on farms. She noted that farmers often work in challenging conditions with large animals, chemicals, machinery, and heavy loads, sometimes in remote and solitary environments. "Together, WFI Insurance and Farmsafe can help farmers mitigate those risks and return home safely every day," she said.

This partnership is particularly timely, given recent data indicating a concerning rise in farm-related incidents. The 2025 Safer Farms Report revealed that the past year was particularly challenging for Australian agriculture, with 72 farm-related deaths—the highest figure recorded in over 20 years. Additionally, claims involving impact injuries, such as those caused by vehicles or crush incidents, increased by 44%, marking the highest level of such claims in four years.

By combining WFI Insurance's extensive experience in rural insurance with Farmsafe Australia's commitment to safety education, this partnership aims to provide farmers with the necessary tools and knowledge to create safer working environments. The collaboration underscores the critical importance of proactive safety measures in the agricultural sector and reflects a shared commitment to the wellbeing of farming communities across Australia.